Dual Pricing for Non-Profit Organizations
For non-profits, every donation and fundraising dollar counts. However, with increasing card processing fees, it can feel like those funds are being diminished before they even make it to your cause. Dual pricing provides a solution—allowing you to reduce processing fees without raising prices, and ensuring more of your fundraising efforts go directly to the cause.
What Is Dual Pricing?
Dual pricing offers your donors two options:
- For Online Donations: Guests can choose to pay with ACH (for the standard price) or card payments (which include an additional fee). The system displays both options clearly during the donation process, and the fee is automatically added for card payments.
- For In-Person Fundraising: Attendees at live events like auctions, galas, or charity drives can choose to pay with cash (for the standard price) or card payments (with the additional fee automatically added). The terminal or POS system ensures the correct price is calculated based on the payment method selected.
This system eliminates manual adjustments, allowing you to focus more on your cause and less on processing payments.
Sample Savings
Why Dual Pricing Works for Non-Profits
- Lower Processing Fees
In fundraising, card processing fees can take a significant chunk out of the funds you raise. With dual pricing, card payments automatically include an additional fee, helping you offset those costs without raising your donation request amounts. - Transparent Pricing for Donors
By clearly showing both the ACH (or cash) and card prices, dual pricing offers transparency. Donors can easily understand what they’re contributing and can choose the payment method that works best for them. - Flexibility for Online and In-Person Fundraising
Whether you’re collecting donations through an online campaign or hosting an in-person fundraising event, dual pricing works across both. Online donors can choose between ACH and card payments, while event attendees can choose to pay with cash or card, with the additional fee automatically applied to card transactions. - Pre-Payment Convenience
Offering ACH or cash payments provides your donors with the chance to avoid additional fees and pay upfront. With no delays for ACH or cash payments, you’ll get those funds sooner, keeping your organization financially fluid.
Tailored for Your Non-Profit
Dual pricing works across a variety of non-profit fundraising activities, including:
- Online Fundraising: Whether it’s through a donation portal or crowdfunding campaign, dual pricing makes it easy for your donors to give while helping you keep more of the money raised.
- Charity Auctions: For live events, like auctions or gala fundraising, dual pricing can be applied to both donations and auction payments, allowing your attendees to choose between paying by cash or card.
- Ticketed Events: If you’re hosting an event such as a charity dinner, concert, or run, dual pricing helps you simplify the payment process, with ACH or card payments automatically calculated.
- Pledge Drives & Telethons: Donors can choose their preferred payment method while ensuring you receive the maximum amount of their contribution.
Benefits for Your Non-Profit
- Reduced Processing Fees: Offset the high fees of card transactions without affecting donation amounts.
- Simplified Transactions: With automatic fee calculation, there’s no need to manually adjust prices—making your payment process smoother for both your team and your donors.
- Enhanced Donor Satisfaction: Transparency in pricing builds trust with your supporters, making them feel better about contributing.
- More Funds for Your Cause: Dual pricing ensures more of your fundraising dollars go directly to your mission rather than to processing fees.
How Dual Pricing Works in Action
For an online fundraising campaign, a donor visits your site and sees two options: the ACH price (standard) and the card price (with the added fee). They choose ACH, and the system processes the payment right away without delay.
At a live auction, a donor bids on an item and opts to pay by card. The terminal automatically adds the processing fee to the card payment. If they choose to pay by cash, the standard price applies.
Empowering Your Non-Profit Organization
Dual pricing gives non-profits an easy way to ensure more of the funds raised go directly to the cause, rather than covering the costs of card processing fees. Whether you’re fundraising online or in person, dual pricing helps streamline payments and offer greater transparency to your supporters.
Ready to implement dual pricing for your non-profit? Contact us today to learn how we can help you get started.ore, contact us today. We’ll help you set up a system that fits seamlessly into your platform and maximizes your profits.
Blog Posts About Dual Pricing
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- American Express – Look at all the perks that Merchants ultimately pay for!
