What is dual pricing? Dual Pricing allows you to offer both a Cash Price and a Card Price to your customers, encouraging cash payments by offering lower prices for those who pay with cash. The best part? You can easily implement Dual Pricing without the need to adjust your current pricing structure.
How can dual pricing save me money? By implementing a dual pricing model, you can reduce or eliminate the impact of credit card processing fees on your business. Customers paying with cards cover the cost of the transaction, preserving your profit margins.
Is dual pricing legal? Yes, dual pricing is compliant with regulations in most U.S. states. It is different from surcharging, which has more restrictions. We ensure that our solutions meet all relevant legal standards.
What types of businesses benefit from dual pricing? Dual pricing works particularly well for businesses in retail, restaurants, and service industries where customers regularly pay in person. However, it can also be effective in ecommerce with proper implementation.
How much can I expect to save? While the exact savings depend on your current processing fees and transaction volume, many businesses save thousands of dollars annually by implementing dual pricing.
Is there any customer resistance to dual pricing? Most customers understand the benefits of paying with cash for a discount. Card users still enjoy the convenience and rewards, which offsets any potential resistance.
What support do you provide? We offer 24/7 support to ensure your payment systems run smoothly. Whether it’s integration assistance, troubleshooting, or compliance guidance, we’re here to help.
How do I get started? Contact us to schedule a consultation. We’ll assess your needs, set up your dual pricing system, and help you start saving on credit card processing.
Blog posts where we answer your questions about Dual Pricing
