Dual Pricing for Outdoor Adventures and Entertainment
Whether you’re operating a zipline park, offering boat rentals, managing a movie theater, or hosting live events, your business is about creating memorable experiences. But rising card processing fees can take a toll on your profits. Dual pricing offers a transparent, cost-saving solution that helps your business thrive while keeping customers happy.
What Is Dual Pricing?
Dual pricing offers two payment options: a discounted price for ACH payments and a standard price for card payments. This system is especially useful for outdoor and entertainment businesses, where ticket sales, equipment rentals, and concession purchases can quickly accumulate high processing fees.
Our dual pricing solution automatically displays both ACH and card prices at checkout, so customers can easily choose the payment option that works best for them. Whether paying via card or ACH, there are no delays in processing, making the transaction experience seamless for everyone.
Sample Savings
Why Dual Pricing Works for Outdoor and Entertainment Businesses
- Offset High Processing Costs
For businesses with large transaction volumes, such as ticket sales or rental equipment, processing fees can eat into your bottom line. Dual pricing helps you recover those costs without raising your advertised prices. - Improved Transparency
Customers appreciate knowing exactly what they’re paying for. Dual pricing clearly shows the difference between ACH and card prices, giving clients the ability to choose the option that best fits their needs. - Quick Payments with ACH
ACH payments allow customers to prepay for their activities, ensuring you receive payment without the delays associated with cash. Plus, ACH processing is fast, secure, and doesn’t involve waiting for card payments to clear. - Seamless for Online and In-Person Transactions
Whether you’re managing online bookings or in-person ticket sales, dual pricing works smoothly across all transaction types. For online payments, the system automatically applies the ACH or card price during checkout. For in-person transactions, your POS system calculates the correct price automatically.
Tailored for Your Industry
Dual pricing is a flexible solution designed to fit the specific needs of outdoor and entertainment businesses:
- Outdoor Adventures: Perfect for ziplining, kayaking, rock climbing, and other activities. Dual pricing applies to admissions, rental fees, and merchandise.
- Event Venues: From live concerts to comedy shows, dual pricing helps manage ticket sales and concessions while maintaining competitive pricing.
- Theaters and Cinemas: Offer your customers the option to pay via ACH and save, while maintaining fair pricing for card payments.
- Amusement Parks: Dual pricing can be applied to entry tickets, ride passes, and food stalls, giving customers more control over their payment options.
- Boat Rentals and Tours: Make it easy for customers to prepay using ACH for scheduled activities, streamlining the process and avoiding payment delays.
Benefits for Your Business
- Lower Processing Fees: Reduce card fees and keep more of your revenue.
- Streamlined Operations: Dual pricing simplifies payment processes, allowing you to focus on providing a top-notch experience for customers.
- Increased Customer Loyalty: Transparent pricing builds trust and encourages customers to return.
- Better Profit Margins: Offset processing fees without increasing prices across the board.
How Dual Pricing Works in Action
Imagine you run a zipline park. A family books their adventure online and sees two prices: the ACH price and the card price. They can prepay with ACH for a discount, knowing their payment is processed instantly and you’ll receive the funds right away. There’s no delay in payment, and the pricing is handled automatically during checkout.
The same applies to event venues. Guests can buy tickets online or at the box office with the option to pay via ACH for a reduced rate. This ensures prompt payment, with no delays in card processing.
Empowering Memorable Experiences
Your business is about more than just providing services—it’s about creating unforgettable experiences. Dual pricing helps streamline your operations, reduce fees, and keep your customers happy.
Ready to see how dual pricing can work for you? Contact us today to learn more about how we can help tailor a solution that meets your needs and helps your business thrive.
Blog Posts About Dual Pricing
- 5 Common Myths About Dual Pricing, Debunked
- 5 Simple Steps to Start Accepting Credit Cards
- Dear Business Owners
- Processing Fees Are So Last Year
- American Express – Look at all the perks that Merchants ultimately pay for!