Dual Pricing for Medical and Wellness Practices
Medical and wellness practices—including chiropractors, physical therapists, massage therapists, and other providers—can benefit from dual pricing to manage card processing fees while offering patients a clear and transparent payment option. This approach ensures your practice remains profitable while maintaining trust and fairness with your patients.
What Is Dual Pricing?
Dual pricing provides patients with two payment options: a discounted rate for cash payments or the regular rate for paying with a card. Our system simplifies this process by automatically calculating both prices, whether the patient is using credit or debit. This seamless approach keeps your pricing transparent without requiring you to manually adjust rates, freeing up time to focus on patient care.
Sample Savings
Benefits for Medical and Wellness Practices
- Control Processing Costs
Card processing fees can add up, especially in practices with frequent transactions. Dual pricing helps reduce these fees, allowing you to keep more revenue without increasing your rates. - Maintain Transparency and Trust
Patients appreciate clear, upfront pricing, especially when it comes to medical or wellness services. Dual pricing demonstrates fairness, helping build trust and encouraging repeat visits. - Preserve Profit Margins Without Administrative Hassles
With dual pricing, your terminal automatically calculates both cash and card rates, so there’s no need for manual adjustments. This is especially helpful in busy practices where time is precious. - Empower Patients with Payment Options
Giving patients the flexibility to choose their payment method ensures they feel in control. Many will appreciate the chance to save by opting for cash, especially for recurring appointments.
How to Implement Dual Pricing in Your Practice
- Include Dual Pricing on Bills and Invoices
Automatically display both cash and card rates on all invoices, receipts, and statements. Whether it’s for a one-time visit or ongoing treatment, patients can see the cost breakdown upfront and make an informed choice. - Clear Communication from Your Team
Train your staff to explain dual pricing in simple terms, ensuring patients understand their options. This added clarity reinforces trust and reduces payment-related confusion. - Applicable Across Payment Methods
Dual pricing isn’t limited to in-person payments. It works for online, mobile, or recurring payments as well, ensuring flexibility for all patients.
Why Dual Pricing Is Ideal for Medical and Wellness Practices
Dual pricing gives you a way to manage costs without compromising the patient experience. Our system takes care of calculating cash and card rates automatically, making the process seamless for your practice and transparent for your patients. In a market where trust and fairness are essential, dual pricing provides a practical solution for keeping your practice profitable while maintaining patient satisfaction.
If you’d like to learn more about dual pricing for your medical or wellness practice, contact us today. We’ll help you implement a solution that works for you and your patients.
Blog Posts About Dual Pricing
- 5 Common Myths About Dual Pricing, Debunked
- 5 Simple Steps to Start Accepting Credit Cards
- Dear Business Owners
- Processing Fees Are So Last Year
- American Express – Look at all the perks that Merchants ultimately pay for!
