With Dual Pricing, customers see both a Cash Price and a Card Price at checkout, giving them the choice of how they want to pay. Your pricing stays transparent, and instead of processing fees cutting into your revenue, they are built into the transaction.

How It Works:
✅ A customer makes a purchase.
✅ At checkout, they see two prices—Cash Price: $20 and Card Price: $20.80.
✅ They choose their preferred payment method, and the transaction is processed accordingly.

This approach ensures that businesses keep more of their revenue while still providing customers with flexibility.

Why Businesses Love Dual Pricing

✔ Increased Savings – Keep more of your hard-earned revenue instead of paying high processing fees.
✔ Clear & Transparent Pricing – Customers see both prices upfront, making it easy to understand.
✔ More Payment Flexibility – Cash or card, the choice is in their hands.
✔ No Across-the-Board Price Increases – Only card-paying customers cover processing fees, so you don’t have to raise prices for everyone.
✔ Seamless Implementation – Works with POS systems, standalone terminals, and eCommerce solutions.

Want to see how Dual Pricing can help your business?

Contact Us Today

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Blog Posts About Dual Pricing

• Are You Overpaying? How to Find the Effective Rate on Your Credit Card Processing Bill
• Why Pay Card Fees on a Fixed Price? The New Nintendo Switch Highlights the Power of Dual Pricing
• Preparing for Economic Uncertainty: How Merchants Can Cut Costs and Protect Profits in 2025
• Why Do Gas Stations Make You Cover Card Fees—But Other Businesses Don’t?
• How Everyone Gets Paid in Dual Pricing: A Transparent Breakdown for Merchants
• Why Big Brands Like Macy’s and Home Depot Incentivize You to Use Their Credit Card—and What You Can Do Instead
• Why Dual Pricing Is the Fairer, Smarter Way to Shop—and Save
• Stop Worrying About Rate Hikes: Switch to Dual Pricing
• Yikes! You Don’t Take Credit Cards?
• Upgrade Your Payment Equipment: A Smart Alternative to Clover’s $100 End-of-Life Fee