Dual Pricing for New and Used Auto Sales
In the highly competitive world of auto sales, controlling costs while keeping pricing transparent is critical. Dual pricing provides an effective way for dealerships to manage card processing fees without raising listed prices. Whether you’re selling new or used vehicles, this approach helps protect your profit margins while maintaining trust with your customers.
What Is Dual Pricing?
Dual pricing allows you to offer two prices: a discounted price for cash payments and a regular price for card payments. The system automatically calculates both prices, so your dealership doesn’t need to manually adjust rates. Whether a customer uses a debit or credit card, dual pricing ensures a seamless and transparent process.
Sample Savings
Why Dual Pricing Works for Auto Dealerships
- Offset Card Processing Fees
Auto sales often involve high-ticket transactions, where card processing fees can significantly impact your bottom line. Dual pricing shifts this cost while giving customers the freedom to choose their preferred payment method. - Maintain Competitive Pricing
In an industry driven by price sensitivity, dual pricing allows you to keep your advertised vehicle prices competitive while offering clear payment options at the point of sale. - Build Customer Trust
Transparency is key when it comes to vehicle purchases. By clearly displaying both cash and card prices, your dealership can foster trust and avoid misunderstandings about costs. - Eliminate Pricing Adjustments
With our dual pricing system, your terminal automatically calculates cash and card prices. This ensures a hassle-free checkout experience for both your team and your customers.
Benefits for Dealerships and Customers
- Dealership Advantages: Reduce transaction costs, protect profit margins, and simplify payment processing.
- Customer Benefits: Provide a clear and transparent choice, allowing buyers to decide how they want to pay.
How to Implement Dual Pricing in Auto Sales
- Display Both Prices: Ensure that both cash and card prices are prominently displayed on vehicle listings, sales documents, and invoices.
- Offer Multiple Payment Options: Give customers the flexibility to pay with cash, card, or other low-cost methods like ACH transfers.
- Streamline the Process: Use a system that calculates dual pricing automatically, eliminating the need for manual adjustments or lengthy explanations.
The Dual Pricing Advantage in Auto Sales
Selling vehicles requires a careful balance of competitive pricing, excellent customer service, and effective cost management. Smart solutions like dual pricing empower merchants to manage processing fees while giving customers the flexibility they need. It’s a win-win solution that benefits both your business and your buyers.
If you’re ready to see how dual pricing can work for your new or used auto dealership, contact us today. We’ll help you implement a system tailored to your business needs, saving you money and keeping your customers satisfied.
Blog Posts About Dual Pricing
- Preparing for Economic Uncertainty: How Merchants Can Cut Costs and Protect Profits in 2025
- Why Do Gas Stations Make You Cover Card Fees—But Other Businesses Don’t?
- How Everyone Gets Paid in Dual Pricing: A Transparent Breakdown for Merchants
- Why Big Brands Like Macy’s and Home Depot Incentivize You to Use Their Credit Card—and What You Can Do Instead
- Why Dual Pricing Is the Fairer, Smarter Way to Shop—and Save
- Stop Worrying About Rate Hikes: Switch to Dual Pricing
- Yikes! You Don’t Take Credit Cards?
- Upgrade Your Payment Equipment: A Smart Alternative to Clover’s $100 End-of-Life Fee
- Simplify Scheduling with Calendly: A Guide for Service Professionals
- 5 Common Myths About Dual Pricing, Debunked
