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Dual Pricing for Hospitality

hospitality

In the competitive hospitality industry, offering seamless payment options while managing rising processing fees can be challenging. Whether you run a hotel, a bed and breakfast, a resort, or any other type of hospitality service, dual pricing is a simple, effective way to keep your rates competitive and your bottom line healthy.

What Is Dual Pricing?

Dual pricing works differently depending on whether the payment is made online or in person:

  • For Online Reservations: The two available payment options are ACH (for the standard price) and card payments (which include an additional fee). The system automatically displays the ACH price as the standard option, and the card price includes the processing fee.
  • For In-Person Payments: Customers can pay with either cash (for the standard price) or card (with an additional fee applied). The terminal or POS system automatically calculates the correct price based on the payment method selected.

This system helps eliminate the manual hassle of adjusting prices while keeping your advertised rates competitive.

Sample Savings

Dual Pricing Savings
Dual Pricing Savings

Why Dual Pricing Works for Hospitality

  1. Offset High Processing Fees
    In hospitality, where each reservation or payment might involve large sums, card processing fees can quickly add up. Dual pricing helps you recover those costs by charging card payments an additional fee while keeping your advertised rates competitive for cash or ACH transactions.
  2. Improved Transparency
    Guests appreciate knowing exactly what they’ll pay. By clearly showing the ACH (or cash) price and the card price, dual pricing offers transparency, allowing guests to make informed decisions about how they’ll pay.
  3. Streamlined for Online and In-Person Payments
    Whether accepting online bookings or processing payments at check-in, dual pricing integrates seamlessly into both methods. For online reservations, the guest chooses between ACH (standard price) and card payments (with the additional fee). For in-person payments, the guest has the option of paying with cash (standard price) or card (with the fee).
  4. Convenient for Guests
    Offering ACH or cash as payment options gives guests the chance to avoid additional fees by paying upfront. This also ensures you receive payment quickly without waiting for card payments to clear.
Cash Discount
Cash Discount

Tailored for Your Hospitality Business

Dual pricing works for various hospitality services, including:

  • Hotels & Motels: Perfect for reservation and check-in payments. Offer ACH for online bookings and cash or card for in-person payments.
  • Bed and Breakfasts: Use dual pricing to streamline both in-person and online payments, ensuring a consistent experience for your guests.
  • Resorts & Vacation Rentals: Whether it’s booking a stay or paying for on-site activities, dual pricing keeps your pricing transparent and competitive.
  • Event Venues: For conferences, weddings, or special events, dual pricing applies to reservations, catering, and other services, ensuring smooth payment processing.

Benefits for Your Hospitality Business

  • Reduced Processing Fees: Offset the high fees of card transactions without raising your prices.
  • Simplified Transactions: Dual pricing reduces the need for manual adjustments, making the payment process smoother for both guests and staff.
  • Improved Guest Satisfaction: Transparency in pricing builds trust, making guests more likely to return for future bookings.
  • Better Profit Margins: Keep more of your revenue by offering the standard price for ACH or cash payments, with a small fee added for card transactions.

How Dual Pricing Works in Action

For an online reservation at your hotel, a guest books a room and sees two options: the ACH price (standard) and the card price (with the additional fee). They choose ACH, and the system processes the payment immediately, with no delays.

At check-in, a guest chooses to pay by card. The system automatically applies the card payment fee, so the total matches the card price. If they pay with cash, the standard price applies.

Empowering Your Hospitality Business

Dual pricing gives your hospitality business a way to offer fair, transparent pricing while managing card processing fees effectively.

Ready to implement dual pricing for your hospitality business? Contact us today to learn more about how we can help you tailor a solution that meets your unique needs.

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